Every other app was designed for a Western body eating Western food. We started Rozkaana because no one else was solving the right problem.
In 2023, Priya — a certified sports nutritionist — was fielding the same question from every client: “Why can’t I get a plan that actually uses the food my family cooks?”
Existing apps recommended quinoa, kale, and Greek yoghurt to people who grew up on dal, chawal, and dahi. The few Indian apps that existed gave the same 10-recipe rotation to everyone, regardless of whether you were a diabetic grandmother in Chennai or a gym-going student in Pune.
So Priya partnered with a team of engineers and built Rozkaana: a system that could understand Indian food, Indian health conditions, and Indian bodies — and generate a genuinely personalised plan from thousands of verified Indian recipes. Not a template. A real plan.
Adherence tracked via voluntary wellness signal logging. Recipe count as of May 2026. Member count includes all-time trial and paid subscribers.
A personalised meal plan from a qualified nutritionist costs ₹2,000–₹10,000 per month. That makes expert guidance inaccessible to 97% of Indian households. Rozkaana changes that ratio.
At ₹199/month, we believe structured, personalised, science-backed nutrition should not be a luxury. It should be as ordinary as checking the weather. Our north star: ≥70% weekly plan adherence at day 30 — because a plan that people actually follow is the only plan that works.
Every recipe in our system is a real Indian dish — verified by certified Indian dieticians, calibrated to real Indian portion sizes, and sourced from the regional cuisines your family actually cooks.
We track glycemic index for diabetes, sodium for hypertension, iron for anemia, and 12 other micronutrients critical to Indian health. Your conditions shape every single dish we recommend.
Our 7-day non-repeat engine ensures no dish appears twice in a rolling week. In 60 days, you won’t see the same meal twice. No one drops a diet because they’re bored of our plans.
Our household mode supports up to 6 members, each with their own health profile, dietary mode, and macro targets — all coordinated into one coherent family meal plan with a single grocery list.
Our wellness signal system lets you log energy levels, sleep quality, and digestion daily. The AI identifies patterns — and adjusts your plan to fix them, every week.
We are DPDP Act 2023 compliant. Your health data is encrypted at rest and in transit, never sold, and never used for advertising. You can delete everything, permanently, at any time.
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